Welcome to the family, Anant Mathur
1 June 2016
We’re thrilled to welcome Anant Mathur, our new Global Analytics Director, to our global family. In his new role, Anant oversees all aspects of analytics and research across Essence’s entire client roster.
Anant joins us from Walmart com, where he served as Head of Business Intelligence and Analytics, overseeing a team that spanned disciplines including marketing and site optimization, customer experience management, predictive analytics, and advanced analytics for merchandising, operations and customer service.
Anant also has agency, publisher and strategy experience. Prior to Walmart.com, he held leadership roles in analytics and product management at Publicis Groupe’s Starcom Mediavest Group, Interpublic’s McCann, Yahoo!, Microsoft and Unilever.
“Robust Analytics form the foundation of our entire business approach,” said Andrew Shebbeare, our co-founder and chief product officer, to whom Mathur reports. “We’ve worked hard to build a practice capable of proving the business impact of our clients’ campaigns in any medium and market. I’m delighted to have found such a kindred spirit in Anant. He’s equally obsessed with finding real value and just as suspicious of convenient correlations.
Read more about Anant’s appointment on MediaPost.