Unblocking better ads: Will advertising heal itself…?
9 June 2016
AdExchanger’s Clean Ads I/O conferences are a much-anticipated affair for digital marketers. This year’s focus was firmly on the challenges within data-driven, digital advertising, like fraud, malware, security and viewability concerns.
Opaque markets, misaligned incentives and fraud represent a potential self-destruct trigger for the digital media industry as we know it. Meanwhile better ads, tools and education offer a real shot at redemption. Using lessons from economics and game theory, Andrew Shebbeare, our Chief Product Officer, explored what it will take for our industry to escape the vicious cycles that threaten to consume it and unlock the promise of better ads for everyone.
Will digital advertising heal itself? Watch the video of Andrew’s talk below: