The Guardian’s new ad formats
20 January 2015
When it comes to ad formats, you may have heard of banners and mastheads. But what about responsive banners or the ‘Escalator’?
The Guardian’s newly designed website features those and other innovative and pioneering new ad formats. To showcase how they are “aiming to put the elegance back into marketing,” we’ve worked with the Guardian and featured one of our campaigns for Google’s Android.
Read more about theguardian.com’s responsive takeover here.