Rob Reifenheiser joins us as North American Director of Media
We’re so excited to welcome Rob Reifenheiser as our new Director of Media for our North American presence. Rob boasts an impressive 20 years of experience leading businesses like Wal-Mart, Heineken, Turner Broadcasting System and Microsoft’s Windows Phone. Before his appointment, Rob served as executive vice president, managing director at MediaVest. At Essence, he’ll be leading the agency’s programmatic, biddable, planning, campaign management, investment and advertising operations teams across our New York, San Francisco and Seattle offices.
“Rob’s experience managing multiple accounts with budgets in excess of $1 billion is exactly the kind of expertise we were looking for to lead our rapidly growing business,” said Christian Juhl, our global CEO. “But what’s even more impressive than his well-pedigreed resume is his obvious passion for implementing innovation on behalf of clients. I expect our partners will see immediate impact.”
Rob’s equally excited about joining us. He said: “I joined Essence for three reasons. First, although it sounds grandiose, I believe it represents the future. Second, because of the caliber of the leadership. And third, the culture of the team.”
Please join us in welcoming Rob with open arms. You can read more about his appointment here.