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Real-time marketing at the Oscars with Google Play

26 February 2015

“Congrats to The Theory of Everything. Get it on Google Play.”

Customized congratulations like this were part of our real-time marketing campaign for Google Play during the ‪‎Oscars, the annual American awards ceremony honoring cinematic achievements in the film industry. Within seconds of the big reveal of the award winner, people could find the victorious movie on Google Play for instant purchase or streaming afters stars accepted their awards.

The ads were served across 650,000-plus apps and its sprawling online display network of websites.

You can read more about the campaign at Adweek.