Earth from above: GoogleMaps and QuizUp
3 April 2014
Game studio Plain Vanilla Games launched their first branded topic “Earth from Above” in collaboration with Google Maps on QuizUp today. QuizUp has seen incredible success on both Apple’s iTunes App Store and the Google Play Store, with a total of 14 million registered users. Collectively, QuizUp’s community has clocked more than a billion matches, spending an average of 30 minutes per day playing the game.
On seeing our strategy come to life today, Jeremy Sigel, Client Director, Mobile said:
“Today’s most innovative brands understand that they must speak to consumers at the right time, on their terms and on their preferred platforms. Through QuizUp, this pilot branded topic is doing all of these things, while also communicating with a hard-to-reach audience in a unique and fun way.”
Don’t take our word for it, check it out on your iOS or Android device. Disclaimer: may cause a loss in productivity due to addictiveness.