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Our innovative credentials.
YouTube is great. But it's not the first port of call for most of us when we want to watch a film. Yet on June 5th 2009, millions of people all around the world watched a full length environmental movie called 'Home' on YouTube . Ninety minutes in front of a channel with no history of movie viewing. And we managed to coordinate everything so it happened on the same day, all over the world. Oh, and in four languages.
How did we do it? By turning the channel into a movie microsite. We changed the navigation so it had the functionality of a DVD. We even had a countdown to the event itself playing onscreen. To drive audience, we devised a series of two stage Google gadget ads. Pre launch they contained a YouTube video with the film's trailer. Post launch they switched to the full feature itself, effectively turning any serving website into a screening platform.
Home was shown simultaneously at cinemas, on TV, on DVD and online. The latter received 10 million YouTube channel hits across the four languages. We broke the YouTube bandwidth record by 30%. And we won 'Best use of innovation in rich media and video' at the eConsultancy awards.
To find out more view our case study.
