This phone company's
now engaged
Here's a good example of the impact we can have on even the most clued-up of businesses. TalkTalk were looking hard at their digital marketing when we met them. They knew that their cost per acquisition, ROI and site conversion all needed work.
Enter Grapevine, our proprietary tracking system. The platform allowed us to explore TalkTalk's path to conversion data. We could reveal what points of the marketing lifecycle were most important to TalkTalk. It let us understand the true value of, and improve, their display advertising. To understand the contribution and optimize the performance of key comparison sites, major affiliates and TalkTalk's pay per click searches. We also brought comparison sites like uSwitch and Moneysupermarket in line with TalkTalk's digital strategy.
The overall result? Online sales went up 55%. Essence gave TalkTalk something to shout about.
To find out more view our case study.
