A torch in the darkness
Shine was a pilot event from Cancer Research UK. It was an overnight charity walking marathon that took pace in Manchester.
To promote this one off event, we devised, designed and built a site to promote it. Whether creative or technical, we took the challenges in our stride. We used our content management system, Fig™ because it would give us the flexibility to adjust the site if and when we needed to. As it turned out, we needed to.
Shine Manchester was massively popular. It became fully booked soon after we started promoting the event and recruiting participants. So we changed tack and began advertising on the site for volunteers and sponsors.
Shine was the first event where participants had the option of choosing the cancer they wanted to beat. Which made it that much more personal and relevant. Shine Manchester was so successful that others are following in its footsteps.
Shine Cardiff has already been established with more planned. And all the events are capable of being run from the same basic site. In the darkness of cancer, Shine is a light.
