Who are superheroes? In the fight against cancer we all acknowledge that the scientists working on finding a cure most definitely are. But even heroes need a hand. So we helped Cancer Research UK create a website to help committed people from all walks of life raise money to fight cancer. We call it MyProjects. It lets charitable people raise money simply, easily – and heroically. We devised a whole new way for Cancer Research UK to engage more effectively with both first time and existing donors. It has been built using agile methodologies which have allowed all the users to shape the site.
The functionality of MyProjects allows donors to identify with and support a specific Cancer Research project that has special significance for them. But it’s not just a new way of giving. It’s a new way of receiving too. By getting real cancer scientists to provide regular progress reports on work that users have helped to fund.
MyProjects involves and engages donors on a level never achieved before. What’s more, MyProjects makes it easy to recruit new advocates across the users’ social networking sites. As a result, donations have risen, frequency of donations is up and new donors have been signed up. And while the fight against cancer goes marching on, there’s another small victory to report. MyProjects was a finalist in the 2009 NMA Effectiveness Awards.
To find out more view our case study.
