Bumper year for iGoogle
iGoogle is the homepage that users can make their own. It lets anyone choose the gadgets and decoration they want. Consequently, it tends to make other pages look tired and slow. In fact, put an iGoogle page side by side with a standard homepage and it's like comparing a Porsche with an old jalopy. At which point a light bulb went off in our heads. We decided to produce a little sticker graphic that could sit on standard homepages, rather like a bumper sticker on a car. It said: "My other homepage is iGoogle". People got it. And in larger numbers than ever, they're getting iGoogle, too.
