Digital sans frontieres
Sometimes a campaign comes along that says a lot about the way you work. This one demonstrated that, when it comes to digital, we don't know our limits. Called Gone Google, it promoted Google Apps to business users.
Compared to traditional business tools, Google Apps were still relatively unknown. So as well as an internet campaign, we also took things in another direction: outdoor. Traditional. Visible. And with digital poster sites, wonderfully updateable.
Strategically selected at key London rail stations, digital posters were perfect for hitting our target audience. We did the same in Paris where we reskinned the whole of La Defense Metro station. Updating daily, digital posters let us build simple messages about how Google Apps are increasingly being adopted by large corporations.
The campaign was confident. It was innovative. It was integrated. And as a demonstration of the depth of our digital services, it was apt.
