Give Take Donate
Getting people to donate money is a big ask. Especially when there's not much spare cash around. But the fight against cancer means donations have to come from somewhere.
Cancer Research UK thought a good place to start would be us. We helped them bring a completely new way of charitable giving to life. Called GiveTakeDonate it combines two existing ideas in a new site.
The first is the idea of indirect volunteering. Essentially, A does some work for B, who instead of paying him for his services, donates the money to the fight against Big C. But where GiveTakeDonate really comes into its own is how it uses the features of a good social networking site.
It lets 'givers' advertise their services and takers search for them. But it also allows the parties to give feedback scores, offer profiles and establish friendships and networks. Which leads to more giving. More taking. And, best of all, more donating.
