To win in Europe,
you have to play as a team
eBay had just centralised and consolidated their European marketing team. Based in Zurich it would bring together the company's 11 European nations under one roof. It would also be the ideal opportunity for us to deepen our partnership with eBay. A chance to help them improve processes and, ultimately, results.
To eBay's credit they allowed us to get closer to them than we've ever done before. We became an integral part of the team. Our people were regularly spending more of their week in Zurich. We started by implementing our proprietary super-detailed reporting system. We optimised activity and worked with eBay on new dynamic creative. Analysis and media buying got stronger. The effort started to show in performance.
eBay's initial objective was a 10% uplift in ROI across their European digital marketing activity. We turned it into a 33% improvement in ROI. Better than a superb effort. A team effort.
To find out more view our case study.
