The scores on the outdoors
There's one piece of information football fans always want. The scores. So we devised an innovative outdoor campaign to help Betfair engage more interactively with supporters. We used twenty huge screens strategically located around the capital. Then fed in near real-time scores from key Premier and Champions League matches. Not only did it give fans a chance to keep up to date with the results at a crucial time in the season. It also let them respond via SMS to get their unique free bet offer.
The screens have the potential to reach 4.8 million people. Just another case of how, tactically or strategically, we can tackle any digital media.
