Facebook delivers Betfair's goals
We like Facebook. In fact, we like it so much we developed our very own platform for it, Papaya™. It came in very handy for Betfair.
Papaya™ lets us segment the audience so finely we can find small pockets of performance and turn them into big ones. Thanks to the flexibility we enjoy, we can continually optimise performance, targeting people with ultra relevant messages about the right team and the latest event. The result is perfect teamwork between Facebook, Betfair and ourselves. And amazing improvements in CPA and ROI.
To find out more view our case study.
