Partnering with eBay Advertising for ‘Programmatic-Only Week’
9 March 2015
What if all advertising was exclusively bought through auction? eBay Advertising is set to find out with its “Programmatic-Only Week” during which all standard UK display will be traded programmatically.
Partnering with eBay Advertising for this experiment, Anna Stoyanova, our Director of Programmatic in EMEA, commented:
“Smart brands realise that programmatic is fundamental to good digital marketing. We believe eBay Advertising’s Programmatic-Only Week will provide a window into the future of the industry, a future where everyone benefits from more relevant advertising. It’s great to see eBay taking this leadership position.”
Read more on The Drum.