Today we launched "No Such Thing As A Free Lunch?", a new Facebook campaign for Pret A Manger to help build their social following and disprove the age old myth.
The campaign is a 2 week competition where new and existing Pret Facebook fans are asked to select their favourite items from the Pret menu to be in with a chance of winning a Pret gift card and claiming their free lunch.
Hal Stokes, Social Media Director, said:
“It is too often forgotten that social media is at the core of the consumer’s relationship with a brand. It is vital that brands are consistent with their social communication, and that their campaigns connect to the relevant audience. For Pret we ensured their Facebook centred on the valuable relationship between Pret and their customers, providing the customer with daily opportunities to connect with the brand.”
Give it a go and see if you can win yourself a tasty free lunch!