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Papaya™ offers users flexibility and precision through a combination of an innovative system plus highly experienced media planners dedicated to Facebook analytics, testing strategy and media planning.
It’s a holistic approach that allows us to provide a total media package for our clients. One that encompasses social media design such as YouTube channels and social media developments like application creation.
Stephen Haines, UK Commercial Director at Facebook comments: “We're excited to be working with Essence to allow them to plug into our Facebook Ads API. Our aim is to help advertisers capitalise on the tremendous scale of the Facebook platform through far more efficient and effective campaigns. By using our API, which is based on the same system as the Facebook developer platform, advertisers and agencies can build an application to manage their ads directly, or build comprehensive tools for their campaign managers to use. This allows them to take more direct control of the creation, editing and management of their Facebook Ads to deliver the best possible value and performance.”
Papaya™ has only recently emerged from six months of successful testing. Yet the benefits are already being felt by a growing number of our clients such as Google, eBay and Betfair. Social media is here to stay. And given the positive results already, so is Papaya™.