180 Oxford Street Westminster London W1D 1NN UK Tel: +44 (0) 20 7758 4200
54 W 21st St 11th Floor New York NY 10010 US Tel: +1 646 837 5454
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568 First Avenue South Suite 400 Seattle WA 98104 US +1 206 858 8060
158 Cecil St #06-02 069545 Singapore +65 6229 5200

May 25, 2011

We are delighted to announce our acquisition of Punktilio Limited, the pioneering specialist social media agency. We see this as a significant step forward, supporting our ongoing growth strategy by further enhancing our social media credentials and expanding our client portfolio.

Punktilio’s proven success in the social arena reinforces our existing offering and brings a fresh injection of talent to our already strong team. We know that consumers are wanting a far more integrated digital experience and in turn our promise to our clients is to provide them with an integrated digital strategy and delivery capability to meet these demands. Uniting Punktilio and Essence seems like the natural progressive step to delivering on that promise.

Social is already of considerable importance to many brands - and for some is central to their brand strategy. We believe its importance will only grow - and with that the need for social to be wholly integrated with a brand's overall digital strategy will become fundamental. With that in mind, we wonder if the days of the specialist social media agency are numbered? And perhaps this deal may become seen as a transformative moment for the industry. Michael Birch, founder of Bebo and now a shareholder in Essence following the deal, agrees: “In my mind there will be no room for a ‘specialist social media agency’ in two years. The future is all about joined up thinking. I see huge potential for this combined business and my ongoing commitment to the agency will continue.”

We believe that the best way to join up our thinking is to operate under the one brand. Uniting under the Essence name, Punktilio’s social specific skills and experience will help strengthen our full-service digital offering. You can find out more about Punktilio by taking a look at their site. If you have any queries you can also get in touch with Essence founding partner and CEO Matt Isaacs at matt.isaacs@essencedigital.com or co-founder of Punktilio and now social media director here at Essence, Hal Stokes at hal.stokes@essencedigital.com.

We are really excited about our future and can't wait to welcome everyone from Punktilio into the Essence family.


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