Another year has been and gone and what a year we have had. It started out in a peculiarly similar way to last year – with a client win from eBay, this time their European direct partnerships account. This win was shortly followed by others:
Betfair Global
Holiday Cottages Group
Interflora
Expedia Europe
We would like to welcome you all.
In September we also held our second client event, with speakers from Google, Spotify, eHarmony and Goldman Sachs – another great success. We are currently planning our 3rd annual event to take place in October.
It has also been a great year for innovative work, such as our Google Exports Advisor which picked up the coveted Revolution Award for Innovation and an NMA for the Best B2B Campaign for our efforts. Google Chrome was possibly one of the largest display campaigns ever run but more importantly delivered exceptional improvements in market share at a crucial time in the evolution of the browser market. We recently launched the new historical photography mapping site Historypin, a collaboration between Google and We are what we do, we were proud to be commissioned for the design & build work. And we are particularly proud of the update and relaunch of MyProjects. The campaign has increased CRUK supporters by 3000, donating a staggering £300,000.
We have continued our R&D efforts and our investment in new technologies – in particular with the launch of Papaya™, our Facebook advertising management platform.
We once again found ourselves featuring in Media Momentum’s top ranking digital media companies. And to top it off, on the back of exceptional media performance for Google, eBay, eHarmony and Betfair we were recently named the NMA’s Media Agency of the Year. It is always an honour to have our work recognised by the industry.
We would like to thank our fantastic team who have produced some truly inspirational work over the last 12 months. A team that has now doubled in size since this time last year and is set to keep growing. So who knows where next year will see us. And we would of course also like to thank our clients, because without great clients we wouldn’t get to work on such great projects to deliver these kind of results.
Happy 5th Birthday Essence. Here’s to a great 6th year.