This month the eBay team have been busy helping the brand launch a new advertising campaign in the UK to promote its online 'superstore' offering of products and brands in the four core vertical sectors: fashion, electronics, home & garden and parts & accessories.
We've successfully implemented a fully integrated campaign, which includes a range of website takeovers, video on demand and targeted video ads across online and mobile channels. The campaign will also see eBay's first TV ad in over five years!
Through audience engagement and ad effectiveness insights from a similar campaign run in Germany, we were able to help eBay optimise their UK campaign to achieve maximum customer cut-through and engagement.
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