Essence are bringing Carphone Warehouse’s latest product innovations, Swap.it and Back to School, alive online. The unique Swap.it deal allows customers to change their handsets halfway through an 18 month contract making sure that they can keep up with the latest phone releases while Back to School emphasises the safety features available on their products.
Essence is planning, buying and managing the online display campaigns across a range of targeted audiences to compliment an integrated campaign across traditional and online media.