Inside Abbey Road
15 April 2015
For the first time in its history, London’s iconic Abbey Road Studios has opened its doors to the public with Google. With Inside Abbey Road, built by Google in partnership with Abbey Road Studios, anyone in the world can now follow in the footsteps of musical legends, and step inside the famous British recording studio as it’s never been seen before. Once inside, you can explore every nook and cranny of the three recording studios, and discover stories, images, videos and music spanning the decades. You can also be guided around by producer Giles Martin, Head of Audio Products Mirek Stiles, or broadcaster Lauren Laverne, and even play with interactive versions of pioneering Abbey Road Studios equipment.
We wanted to get #InsideAbbeyRoad in front of those who’d love to step into the studios, so we developed an integrated programmatic media strategy for key culture and music hubs like the Telegraph and the Guardian, targeted music lover hotspots such as Spotify and YouTube, amplified our reach with promoted tweets, developed a playful and interactive cube design for an eye-catching mobile advertising experience, and more.
Step Inside Abbey Road and explore the studios.