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Essence
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Essence
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  • Shuffle. New name.
    Same old original thinking.

    Our client event Shuffle this year was held on the 20th of October. The venue was the Soho Hotel, a hotel that has hosted us so magnificently for the last three years. With inspiring guest speakers, a room filled with senior digital marketers and an evening of thought provoking conversation, Shuffle certainly was an event not to be missed. But if you did happen to miss it you can catch up on the presentations by loading the videos opposite. Each presentation was very different from the last, so to give you a little insight below is a quick breakdown of each:

    Christian Erhard, eBay: discussing eBay's strategy and marketing trends such as the display exchanges and the evolution of the Display Advertising Market.

    Haiyan Zhang IDEO: Discussing overall creative processes- solving problems creatively and raising awareness of Open IDEO.

    Alex Gisbert, Expedia: Explanation of how Expedia are moving from a post view to a post click strategy on display.

    Rowan Gormley, Naked Wines: How Naked Wines has evolved by using social media to firstly establish the company and then as a means of raising awareness and promoting his unique model.

    Shuffle 2011 plans are already under way so keep an eye out on our future events page for more details. We look forward to seeing you there.

    Speakers

    Alex Gisbert Click to Playhttp://insitu.mediasite.com/mediasite/SilverlightPlayer/Default.aspx?peid=0348736a36ee48a99235cf7e571084ed1d
    Alex Gisbert
    Expedia - Director, Online Marketing EMEA
    Rowan Gormley Click to Playhttp://insitu.mediasite.com/mediasite/SilverlightPlayer/Default.aspx?peid=a9fac11ec63747698cd3714a9f17548c1d
    Rowan Gormley
    Naked Wines - CEO & Founder

    Who Attended?

    • Ancestry
    • Barclaycard
    • Betfair
    • Cancer Research UK
    • CBS Interactive
    • Confused.com
    • eBay
    • eConsultancy
    • eHarmony
    • Expedia
    • Google
    • YouTube
    • Hilton Worldwide
    • IDEO
    • Moonfruit.com
    • Naked Wines
    • Ryman
    • Santander
    • Toptable
    • The Hoseasons Group