YO! Social

YO! Social

YO! Sushi made their name conveyor belting delicious parcels of Japanese goodness to you at 8cm a second. But great though the food was, their social media skills had some catching up to do. So we licked the wasabe off our fingers and gave them a hand.

Brief

Engage more productively with their 3 million Sushi hungry-patrons worldwide. That way, instead of feeding their customers, their customers, both new and old, could start feeding them!

Our insight

In social media terms YO! Sushi customers are gold. They are the core demographic of Facebook and Twitter users. Yet despite this, their presence on these platforms was small and customers were not engaged. We needed to harness this love.

Solution

We took control of YO! Sushi’s social channels. The first thing we did was redesign them so they reflected the exciting imagery used elsewhere by the brand. We created a new personality for their social networks. Then, using this fresh look and voice, specific campaigns were devised and launched to attract new fans and followers as well as to engage existing ones.

Results

We’ve been saying it for a while but we’ll say it again. Social media success isn’t about having meaningless numbers of passive likes. To really be effective it has to stimulate genuine activity among communities. YO! Sushi’s Facebook fan base went from 8,000 to over 45,000 (and growing) in just 3 months. In this time, engagements on Facebook also grew dramatically, as identified by US based research agency Expion. They found that YO! Sushi’s Facebook page topped the charts in relation to the percentage of engaged fans across all UK and US restaurant brands. Something supported by US based restaurant news blog NRN.com. It placed YO! Sushi at the top of its Top 10 Chains With Highest Percentage Of Active Fans. There are some big names on that list. That makes us a little proud. And not a little hungry.