Video technology has come a long way over the past few years. Looking at YouTube alone over the past 8 years, we can see how the online video landscape has changed beyond recognition. We now watch billions of videos every month – YouTube accounting for more than 6 billion alone – and mobile holding a [...]
Continue Reading →All right, a show of hands: who was really surprised by the news from Twitter HQ last month regarding its API update? Since Twitter’s birth, the industry has been debating whether it would be able to cut it in the big leagues and stick around for the ninth innings. Sure, at first it made sense for Twitter to tone down its [...]
Continue Reading →The way consumers purchase travel and holidays has changed radically. Gone are the days of going into your local travel agent and picking up a brochure, now, for many people, booking a holiday takes place entirely online. For travel agents this represents a huge mind-set shift in how they reach and communicate with consumers and [...]
Continue Reading → There have already been a number of blog posts about the recent changes to brand pages on Facebook. What this post aims to provide is what Timeline actually means for brands. Overview At last week’s Facebook Marketing Conference (FMC), much of the talk was about the changes to brand pages. There are now some [...]
Continue Reading →The digital revolution, offering unparalleled opportunities within internet retailing, shows no sign of abating. Knowledge of key internet technologies will allow brand, values and personality to be maintained across every channel, while ensuring a seamless customer experience. Marketers who use these new technologies in combination with data analysis and appropriate targeting will drive better results. [...]
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