In 2011, the biggest hype, the loudest buzz and the best conversation starter in digital media was without doubt RTB – (Real Time Bidding). Big words, such as revolutionary, seismic and rocket science, were bandied around and based on remarkably similar sales pitches from several leading RTB players, you’d be hard pressed not to believe [...]
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Essence Geek Session #1: Webdoc
Webdoc lets you create, share and discover rich interactive posts and engage spontaneously with friends or audience. This platform came in very handy for our social department, giving us an added edge on Facebook pages. Different media players can be added within Webdoc to build a blog type page very easily on Facebook that can be [...]
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Common Pitfalls of Creative Testing
Creative testing, done well, helps us to improve the performance of our media campaigns, and is therefore something we consider A Good Thing. However getting it wrong can result in making decisions which not only fail to improve performance of a campaign, but harm it. Here we look at some common mistakes in creative testing, [...]
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Essence brings you Juice
Deciding to create a company blog is not an easy decision to make. This might sound controversial coming from a digital agency, but we have always held the belief that if you can’t do a job well then don’t do it at all. And when you are growing fast getting round to creating really good quality [...]
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“Data is the new oil*” – but have you got the right kind of rig?
*attribution debated but probably Meglena Kuneva(EU Consumer Affairs Commissioner) in Brussels on 31st March 2009 The monumental explosion of online channels, coupled with the proliferation of consumer devices – and in particular those that are mobile and portable, continues to accelerate with a seemingly exponential pace. For example the iPad (and now iPad2), the plethora [...]
